Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. He insists that clients maintain the integrity of the brand and "never cross the credibility line". He listens and identifies what is at the heart of the brand and how large a "footprint" the brand can have on the world and the people it touches. The simple but masterful process with which he organizes and defines the brand serves businesses well in creating the "Language-of-the-Brand" which enables the brand to take credit for its achievements and characteristics. The clean logic and process of preparing for digital marketing is a missing skill among businesses, and its results are distinguishing for those businesses diligently committed to growth and setting themselves apart to be seen as outstanding. Rich Kozak has a rare skillset that flows through him like water through a river, to see quickly how your brand will excel, to share the wisdom that comes from decades of assessing and defining brands about what gives a brand life, and to offer practical ideas to apply right now to elevate the brand's impact and effectiveness.