Seen on Screen have pioneered a national fitness trend teaching thousands of women to dance like their favourite pop icons, while boosting confidence, building a community and helping every student feel like the best version of themselves.
Our professional instructors regularly dance with the biggest stars in the industry, and bring their talent back to the studio to help students learn the music video moves of their idols. More importantly, they’re adept at breaking dance moves down and lifting students up, so they leave feeling confident, inspired and ready to take on the world.
Seen on Screen was founded in 2011 by professional dancer and entrepreneur Bonnie Parsons when she was just 23 years old. Having trained in London, New York and LA, Bonnie began her career in 2007 dancing for clients such as Florence & The Machine, Kelly Rowland, Professor Green, Seal, the MOBO’s and the X Factor Live Shows. After working in the entertainment industry for over five years, and teaching extensively at London’s top dance studios, Bonnie saw a gap in the market. She wanted to make the top professional dancers (regularly seen on screen performing with the biggest stars in the world) available to people everywhere, helping women find a form of exercise they love.
Over the past 6 years, Bonnie has followed her own path as a ‘dancetrepeneur,’ single handedly building the business from the ground up. As a passionate advocate of boosting confidence through dance, Bonnie has developed an elite team of instructors to help her get the masses moving. SOS imbues women with the body confidence and self-awareness of a dancer, which carries through into their personal and professional lives. Balancing creativity with business acumen and hard-work, Bonnie’s ambition is to build SOS into a global force, improving the lives of hundreds of thousands of women, all over the world.
“I wanted to turn fitness on its head and create a fun, non-judgmental and empowering alternative, where all women can learn how to use dance as a source of strength, power and confidence.”
Bonnie Parsons, founder, Seen on Screen Customer testimonials…
“I have only been with this company for 3 months but I have seen such a change in myself mentally and physically (and my dress size) and I am so happy I joined.” Clara Babechuck
“I booked into Bonnie’s Diva class and never looked back. Bonnie was so welcoming and I felt so comfortable and capable in that first class. I left feeling a thousand times more confident than when I went in and so immediately booked into another workshop.” Alexandra Cutting, SOS Member
“I felt so energised and happy leaving my first class, that I knew instantly that SOS needed to be part of my weekly routine.” Amelie Roy, SOS drop in customer
“I’ve gained so so so much confidence! Not only in the club (you know we love a good hair whip/twerk) but in life too.” Lauren Rooney, SOS Member
“Thank you again for the joy you have brought to me and so many other people.” Louise Fletcher, SOS Member