Managing Director Slingshot Sponsorship, London, UK
Jackie Fast is the Founder of Slingshot Sponsorship – an innovative strategic sponsorship sales agency based in Central London with offices worldwide. Launched with the belief that sponsorship has evolved and now has the ability to truly transform businesses, Slingshot has successfully taken their strategic commercial framework and applied it to the world’s leading brands who want to take their investment beyond eyeballs and awareness.
Recognising that the shift in marketing and impact of the recession has created an opportunity for brands and rights holders to capitalise, Jackie has gone against convention and developed a bespoke commercialisation framework for the sponsorship industry that supports how to successfully deliver results in today’s changing landscape.
With innovation residing at the forefront of everything Slingshot does, this has led to the development of a sponsorship module with Soho House Group and General Assembly – known for their network of innovative entrepreneurs. In addition, Jackie is a regular keynote speaker within Europe and has spoken at global marketing conventions in Austrasia, the Middle East, and throughout North America.
Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the association’s history. Her primary responsibility on the board is Chairman of the ESA Excellence Awards Committee.
Over its 6 years of existence, Slingshot Sponsorship has grown to work across numerous verticals with clients ranging from grass roots charities, leading FTSE 100 companies, global music artists, startups and entreprenuers. Some of Slingshot’s clients have including Sir Richard Branson, the Rolling Stones, the Mayor of London, GB Taekwondo, Spotify, Bloodhound, IBM, Universal Music, Haymarket Consumer Publishing, Renault, Wales Rally GB, E.ON, and Shell – all with the desire to take sponsorship farther.