Jo Stroud

First of all, 5km charity runs; then on longer runs, like half-marathons; and finally, the London Marathon, where I had 26 mantras, one for each mile.

Increasingly, I found mantras more and more useful in daily life, and now have 7 mantras that I live my life by.

I established Fabulous, my designer jewellery business, in 2005, seeking out and curating collections of inspirational jewellery from designers and brands from all over the world. Over time, I have seen how women’s relationship with jewellery has changed: now, it is more about how jewellery makes you feel than how it looks.

I created Mantra Jewellery to bring together my love of words and understanding of their power; and my knowledge of jewellery.

A piece of jewellery can’t change the world; but it can change the way you feel. And that can change your world.