Gerry Foster
Gerry Foster

Gerry Foster, known in the branding world for over 30+ years as the Big Branding Guy,

is a highly accomplished brand strategist and President of Gerry Foster Branding – a

Brand Development and Training Company based in Los Angeles, CA. Hailed

affectionately the Branding Evangelist, Gerry is the creator of the Big Brand Formula

which shows small business owners how to create a big brand, and a strong message that

sells, so you can excite, delight, and ignite your market and make it easier to get new


Gerry is a dynamic, high energy, charismatic international speaker, coach, and trainer.

• His presentations, training, and coaching are not about doing more of the same,

maintaining status quo, or playing small

• He assists, guides, and supports owners who want to flip the script, go to the deep

end of the pool, and turn the tables in their favor by creating a big brand!

• Gerry believes this can happen by creating brands so unexpected, so profound,

and so striking … success to owners can only multiply over time

Since starting his company full-time in 1985, Gerry has helped over 100,000 small

businesses from over 600 different industries.

• A former strategic brander with Procter & Gamble (P&G), he shows owners how

to brand as the big companies do – combining the best in entrepreneurial branding

with the best thinking, methods, and approaches from the world of big branders

• The recipient of many business awards, in 2008 Gerry was honored as the Father

of Business in Los Angeles County by the City of Los Angeles for his tireless and

faithful work with small businesses

Actively involved in education, Gerry was also an adjunct professor of branding,

marketing and advertising for ten (10) straight years at California State University –

Fullerton, California State University – Long Beach, Pepperdine University, and the

University of California – Irvine (UCI)

• At UCI Gerry co-founded the Marketing Communications Certificate Program, a

distinguished program that has become extremely popular and successful for the


Gerry is a graduate of the University of Southern California, renown Marshall School of

Business, where he received both his BS and MBA degrees with honors (cum laude) in

marketing (with deep study in branding). His company website is

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